By Tatjana Freund and Carol Lee, ELLE
Let’s be real—wavy hair can be confusing to shop for, mainly because it straddles the line between straight and curly. Explains MariLynne Cosmillo, a hairstylist and the founder of hOURS Haircare, “Straight hair often benefits from volumizing products and curly hair from conditioning products, but wavy hair is a little bit of both. The porosity of wavy hair can vary, but it generally always benefits from shine, moisture, and protection, which it tends to lack and can lead to dull, uneven, or inconsistent waves.”
Best strengthening shampoo for wavy hair
This award-winning shampoo is full of ingredients that’ll give your hair lots of love. According to Cosmillo, while “humectants like glycerin and PCA lock in moisture for healthy, supple strands,” amino acids and coconut, avocado, and soybean oils “improve hair texture and strength, provide shine, and help protect hair from damage.”
An hOURS haircare reviewer says:
“I love this shampoo. It’s rich, and a little goes a long way. I like how my hair feels soft and not dry or stripped when I rinse it out!”
