How to pick the perfect shampoo

Finding your hOURS wash ritual

Our gentle cleansers create a healthy and fresh styling canvas. When picking your shampoo, always focus on what your roots need. Sometimes, that looks different depending on the season or what styles you're going for.

Our Shampoo Collection

The Daily

The Daily Shampoo

Have hair on the dryer side? Go days without washing and still have minimal oil? You may need our moisturizing shampoo. Even if washing frequently, The Daily will keep your hair and scalp from drying out.

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Sleek Week

Sleek Week

Struggle with frizz? Have roots that "expand" or "fluff" with the slightest bit of humidity? Sleek Week smoothing shampoo strengthens and protects hair to help you achieve a smooth, frizz-free look more easily.

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High Noon

High Noon Shampoo

Have fine hair or struggle with an oily scalp? High Noon volumizing shampoo is weightless and ideal for creating lift that lasts.

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Day 7

Day 7 Shampoo

Do your roots get oily fast? Go days between washing? Try our Day 7 clarifying shampoo every few washes in addition to your regular shampoo to remove buildup and create a clean styling canvas.

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Shampoo pro tips:

  • Always make sure your hair is completely wet.
  • To ensure a good lather and help shampoo spread evenly, dispense a few pumps into your palm, evenly distribute in small amounts all over your scalp, then scrub. Focus on the root area only! Your ends don't need to be scrubbed.
  • Target important areas like your hairline, crown, and nape, which commonly get less shampoo attention.
  • If your lather isn't sticking to your roots, it's because there is too much oil there for the shampoo to lather. You need a second wash. This tends to happen if you don't wash daily, or if you have an oily scalp or build-up.

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