As seen in The Strategist's “All the Best Curly-Hair Products We’ve Ever Written About”

hours in minutes mask


"Best hair mask for fine, curly hair"


"If you have fine curls, Kaye says this mask from Hours in Minutes doesn’t weigh hers down, thanks to the formula’s avocado and coconut oils — the first has fatty acids to moisturize and strengthen hair, while the second’s low molecular weight works to lightly condition and prevent breakage.

'Faster than you can say Rumpelstiltskin, this heavenly scented hair mask spins strawlike hair into gold,' says Kaye, who reaches for it nearly every time she’s in the shower."

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