"Most hair masks suggest leaving the formula on hair for at least 10 minutes, but this avocado-and- biotin-based option works in two minutes. We’ve given it even less time and still experienced much softer, shinier strands."
Announcing our 2023 Oprah Daily Beauty O-Wards Winner
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Full-Time is a Cosmopolitan 2025 Holy Grail Beauty Award Winner
05.14.25
1 Min Read
It’s noticeably hydrating without being oily, and it adds insane volume from root to tip for that luscious bounce we all want but have a hard time achieving outside the salon.
READ MORETips for the perfect style whether you blow dry or air dry
05.07.25
2 Min Read
Blow dry or air dry? Tips for the perfect style no matter your pick!
READ MOREhOURS haircare included in NewBeauty's newest and coolest finds
02.03.25
1 Min Read
Formulated with naturally occurring clay to absorb excess oil and odor and pea protein to protect hair structure, On-Time leaves hair feeling clean and refreshed.
READ MOREFull-Time is a Cosmopolitan 2025 Holy Grail Beauty Award Winner
05.14.25
1 Min Read
It’s noticeably hydrating without being oily, and it adds insane volume from root to tip for that luscious bounce we all want but have a hard time achieving outside the salon.
READ MOREFull-Time is a Cosmopolitan 2025 Holy Grail Beauty Award Winner
05.14.25
1 Min Read
It’s noticeably hydrating without being oily, and it adds insane volume from root to tip for that luscious bounce we all want but have a hard time achieving outside the salon.
READ MOREhOURS haircare included in NewBeauty's newest and coolest finds
02.03.25
1 Min Read
Formulated with naturally occurring clay to absorb excess oil and odor and pea protein to protect hair structure, On-Time leaves hair feeling clean and refreshed.
READ MOREYour guide to winter haircare
01.27.25
1 Min Read
Your hair might need some extra love this winter. Discover tips for keeping your hair healthy through the coldest months.
READ MOREMeet celebrity stylist Mia Santiago
01.22.25
2 Min Read
A celebrity hairstylist, master haircutter, and owner of Headspace by Mia Santiago in Columbus, Ohio, she is a haircare professional with nearly 20 years of experience.
READ MORE