"Most hair masks suggest leaving the formula on hair for at least 10 minutes, but this avocado-and- biotin-based option works in two minutes. We’ve given it even less time and still experienced much softer, shinier strands."
Announcing our 2023 Oprah Daily Beauty O-Wards Winner
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2024 Holiday Gift Guide
11.11.24
1 Min Read
Make every minute count this holiday season with hOURS' thoughtful gifts for the beauty enthusiast.
READ MORESimple tips for fall haircare
10.14.24
1 Min Read
Discover how our pros are changing up their haircare rituals for the season with these simple tips.
READ MOREFull-Time wins 2024 Allure Best of Beauty Award
09.26.24
1 Min Read
Instead of so many mousses' telltale crunchy feel, the castor oil in hOURS Full-Time Plumping Mousse offers hair healthy moisture that contributes to bouncy, soft results that last for hours without letting hair go limp.
READ MOREFull-Time wins 2024 Allure Best of Beauty Award
09.26.24
1 Min Read
Instead of so many mousses' telltale crunchy feel, the castor oil in hOURS Full-Time Plumping Mousse offers hair healthy moisture that contributes to bouncy, soft results that last for hours without letting hair go limp.
READ MOREFull-Time wins 2024 Allure Best of Beauty Award
09.26.24
1 Min Read
Instead of so many mousses' telltale crunchy feel, the castor oil in hOURS Full-Time Plumping Mousse offers hair healthy moisture that contributes to bouncy, soft results that last for hours without letting hair go limp.
READ MOREFull-Time wins 2024 Allure Best of Beauty Award
09.26.24
1 Min Read
Instead of so many mousses' telltale crunchy feel, the castor oil in hOURS Full-Time Plumping Mousse offers hair healthy moisture that contributes to bouncy, soft results that last for hours without letting hair go limp.
READ MOREMake every minute spent on haircare count
08.08.24
1 Min Read
As professional hairstylists, we designed our products with intention to empower you for the day ahead. Our collections help you choose like a professional, picking what you need each step of the way to achieve your styling goals.
READ MORESimple tips for fall haircare
10.14.24
1 Min Read
Discover how our pros are changing up their haircare rituals for the season with these simple tips.
READ MOREHaircare tips from professional stylist Cori Alexa!
08.15.24
4 Min Read
As the owner, founder and head stylist of Alchemy Hair, Cori loves making clients feel beautiful, not only on the outside, but inside the too. We asked Cori for a glimpse behind the chair.
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