Announcing our 2023 Allure Best of Beauty Award winner

Why it won:

We've burned too many calories and blown too many fuses in the service of blowouts that last one day. Enter hOURS Full-Time Plumping Mousse. The airy whip dissolves on contact and gives your style incredible staying power.

Bonus: The floral scent leaves a trail so enticing, we could follow it in the dark.

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Full-Time is a Cosmopolitan 2025 Holy Grail Beauty Award Winner

05.14.25 1 Min Read

It’s noticeably hydrating without being oily, and it adds insane volume from root to tip for that luscious bounce we all want but have a hard time achieving outside the salon.

Full-Time is a Cosmopolitan 2025 Holy Grail Beauty Award Winner

05.14.25 1 Min Read

It’s noticeably hydrating without being oily, and it adds insane volume from root to tip for that luscious bounce we all want but have a hard time achieving outside the salon.

hOURS haircare included in NewBeauty's newest and coolest finds

02.03.25 1 Min Read

Formulated with naturally occurring clay to absorb excess oil and odor and pea protein to protect hair structure, On-Time leaves hair feeling clean and refreshed.

Full-Time is a Cosmopolitan 2025 Holy Grail Beauty Award Winner

05.14.25 1 Min Read

It’s noticeably hydrating without being oily, and it adds insane volume from root to tip for that luscious bounce we all want but have a hard time achieving outside the salon.

Tips for the perfect style whether you blow dry or air dry

05.07.25 2 Min Read

Blow dry or air dry? Tips for the perfect style no matter your pick!